Website ranking is always essential for every business website. Without website ranking, it is no worth your website. In search engine optimization, you must hear about Domain Authority. Do you know what it is? If you are new here in Search Engine Optimization, you must be thinking about what kind of bullshit it is? Wait, I will cover up the whole thing about Domain Authority in this post. I will also share the six proven tips to increase your domain authority.
Before getting started, let me share what Domain Authority is and the relation between SEO and Domain Authority?
What is Domain Authority?
Moz is a powerful SEO tool that is helping many others ( i use it to monitor few SEO parameters only) to optimize SEO. Moz uses a parameter to measure domain power (it is similar to Google Page Rank), known as Domain Authority & DA. But let me clear a few myths also for domain authority. If you think Domain Authority helps to rank high in search engines, then it a tale only. I saw many domains with 3-5 domain authority and ranking well in search engines, and getting a good amount of traffic.
So do not trust DA or Domain Authority blindly. It is not related to Google officials in any way. Sometimes anyone can game it with Domain Authority and manipulate it. I also saw many cases of that. So yes, domain authority matter is a parameter on Moz, and it is not related to Google in any way.
Now let me start to share how you can increase your domain authority? Make sure you do not have any domain like 30 days or 90 days domain, which every SEO tools count as the sandbox, including search engines. Suppose you try to increase the DA without providing any value or just spammy backlinks otherwise. In that case, it will end up with a Google penalty.
6 Tips to Increase Domain Authority:
Here I am sharing six tips to increase your domain authority. Yes, these all are proven as I have already tested them.
#1. Well, Structured Interlinking:
Even a high-quality backlink can not help you to gain domain authority without proper link building. You must have a good and valid interlinking structure for your website. Always link useful sources within your content (i.e., your posts or pages relevant to the content). You can also interlink within the same category articles or pages.
#2. Strong Outgoing links:
It can surprise you, but it is true. You can link your content to trusted sources; Google always takes it as a positive sign because you provide the term or paragraph sources. You can check the below image of Wikipedia. Wikipedia consistently links every single term or paragraph to a trusted source.
You need to link each line of your content to trusted sources. Hahaha… I am kidding. Here I am not going to tell you that you have to give many external links to your page, but at least add one or two trusted sources for your single page. With it, your page will look authentic and trusted to search engines.
#3. Increase Your Domain Authority with Social Sharing
We know that social media is now a part of our daily routine. I always love to scroll my Facebook timeline for 5-10 in every 24 hours. But apart from that, social media also help you to rank your website and increase your domain authority. How? Let me tell you about it. Google also considers social signals as a parameter of ranking. Because of it, Moz also considers social sharing of your website URL. Suppose their crawlers find your website on social media and with a good number of shares, likes, and comments. Then they always consider it as a positive indication for website trust.
Also, some of the marketers use the same trick to manipulate the Domain Authority. Still, in reality, it has no worth in any way.
#4. Powerful Backlinks Profile:
Strong links not only help you to get ranking improvement but will also help you to build and boost your domain authority. If you are using your link building in the right way, it will very helpful to increase your domain authority. Let me explain it with an example:
I am targeting my few keywords for ranking and building backlinks for it. But if I am building low-quality backlinks and nofollow backlinks, I am sure that it will not help me anymore. The same thing happens if you create nofollow low-quality backlinks. It will not help you increase your domain authority.
So always gain backlinks from good websites and domains which already have a good amount of traffic. It will not only help you to rank your website, but it will also help you to increase your domain authority.
#5. Avoid thin content if wanna increase Domain Authority:
First, let me clear what is narrow content? Suppose you are publishing content having 200-600 words without using any heading and subheading. In that case, the search engine will consider it as thin content. Always publish good content with information and value.
If you are not a news website and posting only thin content, it may harm your website, and Google may penalize you. Using thins content has many drawbacks as well. Suppose I am not a trusted news website, and I am regularly publishing thin content. Google may harm the website and don’t consider it a trusted website. Google may penalize it.
With these drawbacks, thin content also has more disadvantages. You may never increase your domain authority and only publish narrow content.
#6. Avoid Auto-generated content:
If you are serious about your website, I never suggest you post auto-generated content to your website. Auto-generated content never provides any value to your users or never be helpful to anyone. Google also hat Auto-generated content, and Google will start ignoring to index those types of content. So before deciding to start auto-blogging or auto-generated content on your blog or website, never let it ruin your whole website.
With auto-generated content, you may not be able to increase your domain authority. So think twice before getting started with Auto-generated content.
Final Words to increase your domain authority:
Increasing only domain authority will never provide you any value. Without having good content or valuable content, domain authority is useless. Domain Authority is a metric to measure your domain power, and it is a Moz concept. It is similar to google page rank.
You can follow the above steps to increase your domain authority, but also focus on the quality of content and provide value to your users.
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