- Keyword Implement
- Technical Optimization
- Content Optimization
- Image & Infographics
- User Engaged Content
- E-Commerce Optimization
- Schema Structure
- Review Content
- Product Page Optimization
Search Engine Optimization
The first search engines emerged in the early 1990s. Until Google appeared in 1996, many were created, including Yahoo. The boom of the Web began. People realized that you could really make money with them. Thus they concluded that they needed to attract traffic. What was the best method of attracting traffic? Search engines. At that time the owners of the websites began to think about how they could reach the top positions … SEO was born!
SEO or search engine optimization is the process of improving the visibility of a website in the organic results of different search engines. It is also common to name him by his English title, SEO (Search Engine Optimization).
SEO can be divided into two groups
- On-site (On-Page): On-site SEO worries about relevance. It ensures that the web is optimized so that the search engine understands the main thing, which is the content of it. Within the On-site SEO, we would include keyword optimization, loading time, user experience, code optimization, and URL formatting.
- Off-site (Off Page): Off-site SEO is the part of SEO work that focuses on factors external to the website we work on. The most important factors in off-site SEO are the number and quality of links, presence in social networks mentions in local media, brand authority and performance in search results, that is, the CTR that our Results in a search engine. Surely you are thinking that all this is very good and that it is very interesting but that you are here to know why you need SEO on your website and what benefits you will get if you integrate it into your online strategy.