Most Common Digital Marketing Interview Questions: Digital Marketing is one of the topmost growing areas in 2020. Now a day, Businesses are moving from Offline or traditional marketing to Digital & Online marketing to grow their business. People using digital marketing to expand their brand and get more sales.
So if you are also looking for a Digital Marketing job as a fresher, we are here to help you with what kind of question you are going to face? Here below a quick overview of Most Common Digital Marketing Interview Questions of 2020:
Most Common Digital Marketing Interview Questions
Q: What is Digital Marketing?
Ans: There are two types of marketing first is Traditional Marketing or Offline Marketing & Another is Digital Marketing. When we do business using the internet, we do marketing using the internet, that type of marketing known as Digital Marketing. It includes various methods like – SEO, SMO, PPC, Social Media Ads, Facebook Marketing, Brand Promotion, PR & ORM.
Q: In what segments you can categorize digital marketing?
Ans: Are you a fresher and preparing a digital marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing. Inbound marketing denotes – Leads, Newsletters, Social Media, Webinars & ebooks. Outbound marketing means when we reach customers with calling, cold calls, cold emails, etc.
Most Common Digital Marketing Interview Questions About SEO:
Q: What is SEO? What is a keyword and how important it is in SEO?
Ans: Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.
Digital marketing uses the keyword for user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too.
Q: What are on-page and off-page optimization?
Ans: On-page optimization directly handles the structure and content of a site whereas off-page optimization boosts the search engine ranking by fetching external links to point back to it.
Q: Explain what is a keyword in digital marketing? How important is it from the point of SEO?
Ans: “Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information. From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.
Q: Explain what is Google Adwords?
Ans: Google Adwords is the single most popular PPC advertising system in the world. It works on Pay per click model. The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.
Q: What are the different types of SEO Practices?
Ans: The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO. White hat SEO as the name refers is the most legitimate practice to get higher rankings in the search engine result pages. A white hat SEO practice strictly abides by Google’s guidelines for SEO. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns
Black hat SEO practices are considered to be illegitimate and against the guidelines provided by Google and Google’s algorithms. Obviously, Black hat SEO includes the practices that aim at finding weaknesses and loopholes in Google’s algorithms in order to rank higher in the search engine result pages. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only mislead the users and redirecting to the sites that they didn’t vouch for.
Most Common Digital Marketing Interview Questions About Marketing:
Q: Why is online marketing preferred more than offline marketing?
Ans: Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.
The range of leads is extraordinary. It is capable of one to reach a huge number of individuals quite easily via online marketing.
On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.
Q: List out some of the useful online marketing tools?
Ans: Some of the useful online marketing tools are
- Google Analytics
- Digital point keyword tracker
- Crazy egg heat maps
- Keyword discovery
- XML Sitemap Generator
- Favicon generator
- SubmitExpress Link Popularity
Q: What are the best ways to get a natural backlink to your site?
Ans: For a newly launched website, the chances of getting fast and natural links are almost zero. One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead, you can write for more than one time. What is more important is that you must do it only for reputed websites.
Q: Why you do a competitive analysis?
Ans: A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Proposition) and therefore decide on what attributes you can focus in order to attract your target market.
Q: How can you increase traffic to a website in the most efficient manner?
Ans: To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.
However, the essential factor you need to focus on is User Retention.
For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.
However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience an increased conversion rate gained from a few thousands of visits in just a few months.
By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.
Q: Are you aware of the difference between direct marketing and branding?
Ans: In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.
But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.
Conclusion: Most Common Digital Marketing Interview Questions
Digital marketing is a top growing industry in the world. If you are also looking for Digital Marketing Jobs, here above the question can help you to get a job and qualify for Digital Marketing Interview. I hope it will help you a lot. Don’t forget to share it with your friends.